About Us

About ArianaSoz

At ArianaSoz, we craft women’s apparel that marries timeless elegance with modern ease—clothing that moves with you, elevates your everyday, and celebrates your unique sense of style. More than just a fashion brand, we are a destination for women who seek quality, versatility, and a touch of refinement in every piece. Founded on the belief that great style should be accessible and authentic, we’ve built a brand rooted in intentional design, ethical practices, and a deep connection to our community.
ArianaSoz is operated by ArianaSoz Fashion Limited, a company registered in England and Wales (Company Registration Number: 76543210; VAT Registration Number: GB76543210). Our journey began in London’s vibrant fashion district, where a passion for fabrics, fit, and female empowerment inspired us to create a line that transcends trends and becomes a staple in wardrobes for years to come.

Our Brand Story

ArianaSoz was born in 2024 from a simple yet powerful observation: too many women struggled to find clothing that balanced style, comfort, and durability. Our founder, driven by a background in textile design and a love for inclusive fashion, set out to fill this gap—creating pieces that honor both craftsmanship and wearability.
What started as a small studio, where each garment was carefully sampled and refined by hand, has grown into a beloved brand with a flagship store in London and a loyal online community. From the beginning, we’ve stayed true to our core: every design is shaped by real women’s needs, from the busy professional navigating back-to-back meetings to the weekend explorer chasing moments with loved ones. We believe clothing should adapt to your life, not the other way around.
Today, ArianaSoz remains a family-run brand at heart, with a team that’s passionate about bringing joy through fashion. We cherish the stories our customers share—of wearing our dresses to milestone events, our knitwear on cozy evenings, and our tailored pieces to career milestones—and these moments fuel our commitment to creating with purpose.

Our Design Philosophy

Every piece in our collection is designed with intention, blending classic silhouettes with subtle, on-trend details that feel fresh without fading fast. We focus on three pillars that define ArianaSoz’s aesthetic and quality:

Intentional Craftsmanship

We source premium fabrics from trusted, ethical suppliers across Europe—from buttery soft organic cottons to luxe, drapey silks and durable, washable wools. Each garment undergoes rigorous quality checks, from the first stitch to the final finish, ensuring it holds up to repeated wear and maintains its shape and beauty over time. We prioritize small-batch production where possible, reducing waste and allowing us to focus on precision.

Inclusive Fit

Style has no size limit, and our collections are designed to flatter a wide range of body types. We offer an extended size range (UK 6-22) and conduct fit tests with women of diverse shapes and sizes to ensure every piece feels comfortable and confidence-boosting. Our size guides are detailed and honest, helping you find your perfect fit with ease—whether shopping online or in-store.

Timeless Versatility

We design pieces that work harder for your wardrobe—items that can be dressed up or down, mixed and matched, and worn across seasons. A ArianaSoz blouse pairs seamlessly with tailored trousers for the office and jeans for a casual brunch; our dresses transition from weddings to weekend getaways with a simple change of accessories. We believe in investing in pieces that become wardrobe staples, not one-time trends.

Our Commitment to Ethics & Sustainability

Fashion should be kind to both people and the planet, and we’re dedicated to making responsible choices at every step of our process. We work exclusively with suppliers who uphold fair labor standards, ensuring safe working conditions and fair wages for all workers in our supply chain. We also strive to minimize our environmental footprint by reducing packaging waste (using recyclable or biodegradable materials), choosing sustainable fabrics where possible, and avoiding overproduction.
We know there’s always more to do, and we’re committed to continuous improvement—whether it’s transitioning to more eco-friendly dyes, partnering with ethical textile mills, or educating our community on conscious fashion choices. Transparency is key: we share details about our suppliers and practices on our website, and welcome questions from our customers.

Visit Our Flagship Store

We invite you to experience ArianaSoz in person at our flagship store in London’s Mayfair neighborhood—a warm, welcoming space where you can touch, feel, and try our pieces, and receive personalized styling advice from our team. Whether you’re searching for the perfect outfit for a special occasion or updating your everyday wardrobe, our staff is here to help you find pieces that reflect your style.
  • Flagship Store Address: ArianaSoz Flagship Store, 27 South Molton Street, London, W1K 5RX, United Kingdom (a short walk from Bond Street and Oxford Circus Underground Stations).
  • Store Hours (GMT): Monday to Friday: 10:00 AM – 7:00 PM; Saturday: 10:30 AM – 6:00 PM; Sunday: 12:00 PM – 5:00 PM; UK Public Holidays: 11:00 AM – 4:00 PM.
  • Store Telephone: +44 (0) 20 7946 2385 (for in-store inquiries, styling appointments, or click & collect confirmations).

Connect With Us

We love staying connected with our ArianaSoz community. Follow us on social media for behind-the-scenes glimpses of our design process, styling tips, new collection launches, and exclusive offers. For inquiries, feedback, or collaboration opportunities, please reach out—we’d love to hear from you.
  • General Inquiries: arianasoz@outlook.com
  • Social Media: Instagram (@arianasoz_official), Pinterest (@arianasoz_style), LinkedIn (@ArianaSoz Fashion)
  • Head Office Postal Address: ArianaSoz Fashion Limited, 27 South Molton Street, London, W1K 5RX, United Kingdom

Our Promise to You

At ArianaSoz, we’re more than just a clothing brand—we’re a partner in your style journey. We promise to continue creating pieces that make you feel confident, comfortable, and beautiful, while staying true to our values of craftsmanship, inclusivity, and ethics. Thank you for choosing ArianaSoz—we’re honored to be part of your story.
Last Updated: 7th May 2026